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New Study Underscores Enduring Vitality of the Black Press

By Stacy M. Brown
NNPA Newswire Senior National Correspondent

A new study released by the City University of New York’s Craig Newmark Graduate School of Journalism found that Black media publishes as much as six times more coverage than mainstream outlets on issues of importance to Black communities, including racism, health disparities, and voting access.

Released on Wednesday, October 6, the study, Why Black Media Matters Now, found that nearly one in four articles in Black media mentioned racism or related issues, as compared with less than one in 10 in mainstream media. 

“Within coronavirus coverage, Black media wrote five times more on the disproportionate racial impact of the pandemic and nearly twice as much on frontline and essential workers,” CUNY researchers found.

The study concluded that Black media “stood out in its focus on a variety of other health issues of particular relevance to Black communities, including maternal health, hypertension, diabetes, HIV/AIDS, and sickle cell disease.”

“It also led the way in coverage of voting access, racism, and stories that humanize the individuals and groups in the news,” the authors wrote.

They said Black media connects news events across subjects to cover wider issues of injustice, and it provides historical context to present day challenges and breaking news. 

The authors paid homage to the Black Press of America, whom the National Newspaper Publishers Association (NNPA) has represented for more than 81 years.

“On March 16, 1827, in New York City, a group of free Black men founded Freedom’s Journal, the first newspaper owned by, led by and for Black Americans in the United States,” the authors wrote.


The clear intention laid out in this founding document spoke to the need for Black press and set the tone for the role Black media still play in our communities and Black society at large, CUNY researchers exclaimed.

“Nearly 200 years later, Black media continue to create a space where Black folks can speak for ourselves about issues of importance and combat stereotypes that harm us,” the researchers continued.

This role of the Black press was both needed and visible over the past 18 months when the convergence of the worst pandemic in US history and state violence both were disproportionately impacting Black Americans, the researchers further acknowledged. This report, a comparative content analysis of the Black press and US mainstream media, shows the ways that Black media have continued the tradition started by the Journal in a contemporary context.

Black media center the humanity of people who are often dehumanized by society and not given that by mainstream media, the report stated.

Also, Black media accurately call people killed by police brutality victims, sons and daughters. That thread of empathy and recognition of everyone’s humanity and dignity was first stitched in the Freedom’s Journal, the authors penned in the study.

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