Black Business News

Rev. Jamal Bryant’s Target Boycott Mobilizes 150,000

Rev. Dr. Jamal Bryant’s national boycott of Target has gained significant traction, with over 150,000 participants and more than 100 Black vendors withdrawing their products from the retailer. The campaign, launched in response to Target’s rollback of DEI commitments, has contributed to a $2 billion decrease in the company’s value. Bryant calls on the Black community to stay engaged, emphasizing the power of collective economic action.

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By Stacy M. Brown
Senior National Correspondent
Blackpressusa.com

Rev. Dr. Jamal Harrison Bryant, an Atlanta-based pastor of the New Birth Baptist Church, has reported a robust national turnout for his consumer boycott against Minneapolis-based retail giant Target. The fast-selective-buying campaign, which began during the Lent Season from March 5 to April 17, targets what Bryant describes as the company’s neglect of the Black community.

According to Bryant, the boycott has mobilized over 150,000 participants and persuaded over 100 Black vendors to withdraw their products from Target. The movement has led to a $12 drop per share in Target’s stock and a $2 billion decrease in its overall value. “We just hit 150 thousand people who have signed up to be part of it, with over 100 Black vendors that pulled out of Target, so the momentum is going steadily,” Bryant explained.

The NAACP and the National Newspaper Publishers Association (NNPA), representing the Black Press of America, have simultaneously announced the planning and implementation of a national public education and selective buying campaign in response to Target and other corporations that have dismantled their respective Diversity, Equity, and Inclusion (DEI) commitments, programs and staffing.

Bryant revealed that there had been no communication or planned meetings with Target. He humorously speculated that the White House may have encouraged Target officials to avoid meeting with civil rights groups. “No, we’re waiting. As we understand it, the administration is trying to get them not to meet and is hoping that this is just going to taper off,” Bryant remarked. “But unless President [Trump] is in trouble and buys a whole bunch of toilet paper, I don’t know what they expect the White House to do for them.”

Bryant also discussed the Black Church leadership’s historical and present role in America’s civil rights and social justice movements. “The Black Church has always been the heartbeat and the epicenter of the civil rights movement,” he said, acknowledging the changing perceptions among younger generations regarding the church’s involvement in social justice.

Bryant called for continued focus and support from the community to maintain the boycott’s impact. “It is critical that Black people can’t afford to get A.D.D; we can’t taper off and lose synergy. It’s important that people stay the course and keep amplifying our voices because it is being heard from Wall Street to Main Street,” he urged.