NNPA Launches Education And Selective Buying Campaign

WASHINGTON, D.C.

The National Newspaper Publishers Association (NNPA), representing the Black Press of America, has announced the planning and implementation of a national public education and selective buying campaign across the nation in direct response to those corporate entities that have dismantled their respective Diversity, Equity and Inclusion (DEI) commitments, programs and staffing.

“We are the trusted voice of Black America, and we will not be silent or nonresponsive to the rapid rise of renewed Jim Crow racist policies in corporate America,” stated NNPA Chairman Bobby R. Henry Sr. “The Black Press of America continues to remain on the frontline keeping our families and communities informed and engaged on all the issues that impact our quality of life.”

At a recent convening of NNPA member publishers and editors, a united resolve was reached that each member publication of the NNPA will begin a national public education campaign coupled with the release of research data on those America companies that are engaging in efforts to sanction racial injustice, inequitable polices, divisive leadership, and economic apartheid in America.

“We note forthrightly that Black Americans spend $2 trillion dollars annually as consumers of products and services throughout the United States,” NNPA President and CEO Dr. Benjamin F. Chavis Jr. emphasized.

“We now must evaluate and realign to question why we continue to spend our money with companies that do not respect us,” Chavis continued.

“This now must come to an end. These contradictions will not go unchallenged by 50 million Black Americans who have struggled for centuries to ensure equality, fairness and inclusion in our nation’s democracy.”

A selective buying campaign involves exercising the right to select what we spend our money on and who we spend our money with.