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Black Arts and Culture

‘Christmas For Kids Parade’ Makes Debut In Norfolk This Weekend


A growing Christmas tradition for children that has been taking place in Richmond for the past nine years comes to Norfolk on Saturday, December 10. Under the arm of Johnson Charities, a motorcade of volunteers will be traveling in a location yet unknown, distributing toys to the children in that area.

Ricky Johnson and Friends Foundation will be spreading Christmas cheer to Norfolk children under the title Christmas for Kids Parade. Last year, for the first time, the Christmas for Kids Parade traveled in Petersburg. It will take place in Petersburg again on December 17 and in Richmond for the 10th year on December 24.

The Christmas for Kids Parade is a unique motorcade of volunteers that travels through a designated area distributing toys. The motorcade consists of persons representing Local Businesses, Churches, Social Clubs, Motor/Bike Clubs, Horse Clubs and more. The Parade committee is 100 percent volunteers in the community.

This Parade is like no other. No one is allowed to register a child and the direction of travel is not disclosed. According to its organizers, there is one mission; that is to see a smile on a child’s face this Christmas.

The start location of the parade is unannounced to the community. Volunteers start at a set destination and return four hours later. During the parade, volunteers knock on doors and stop passing cars.

Donations help to support the purchases of gifts. Volunteers who are recruited to help in the distribution are encouraged to decorate their vehicles and pass out business cards to let the community know how much their business patronage is appreciated.

“The experience of thankfulness and knowing you and your gift just blessed a child right here in the community where you live, work, and play will be forever life changing,” notes the foundation’s press release.

This year’s goal is to distribute 10,000 toys in the three cities. Some of the Hampton Roads supporters include Second Calvary Baptist Church, Military Circle, and Optima Health Family Care.

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