Founder of Bill Pickett Rodeo Dies at 76 In Denver

Like many successful people Lu Vason had a varied life, with each experience leading him to his destiny. He had established himself as an innovative leader in special events marketing. had over 40 years experience as a producer, media impresario and marketing consultant.

Before Vason got into show business, he was a beautician and barber. When he began a career as a promoter and producer, the legendary rock music promoter Barry Fey became his mentor.

Lu Vason, promoted musical artists and is credited with creating the Pointers Sisters and managing various other artists. He formed Aries Concerts and the Jazz Lives Series promoting various concerts and concert tours. He promoted performances by stars like Prince and Stevie Wonder.

 Eventually, he realized that the music industry was being taken over by bigger corporations with deeper pockets and he couldn’t compete with that.

He continued to promote smaller concerts, and was working until shortly before he died.

In 1977, during Wyoming’s Cheyenne Frontier Days, Vason’s interest turned toward rodeo. His curiosity was inspired when he noted that there were no Black cowboys participating that day.  

At the Black American West Museum, in Denver, Vason learned of Bill Pickett, a black cowboy who created “bulldogging,” now called steer wrestling, according to the rodeo website. Pickett would ride alongside a steer, jump on its shoulders and bring the animal down by digging in his heels.

Lu Vason was convinced that the time had come to uncover the cultural past of the Black cowboy. In 1984, he created an all Black rodeo named after legendary Black cowboy, Bill Pickett, who originated “bulldogging”. Some 25 years later the Bill Pickett Invitational Rodeo is now a popular series, which reaches over 130,000 spectators annually across the United States.