By Dr. Harry L. Williams
President & CEO, Thurgood Marshall College Fund
Earlier this year, a man named Jack Weldon Patrick passed away in Menomonee Falls, Wisconsin. A long-time lawyer, Patrick was remembered as a family man, an advocate for social justice, and a respected community leader.
One day a check arrived by mail for the Thurgood Marshall College Fund (TMCF) in memory of Jack Weldon Patrick. A few days later, another one arrived, and a few weeks later, another check. Individual donations kept coming to support the work of TMCF and our publicly-supported Historically Black Colleges and Universities (HBCUs) in honor of Jack. His obituary read, “in lieu of flowers the family suggests memorial donations in Jack’s name to causes he cared deeply about.” One of those causes was TMCF.
So many of us outside of TMCF headquarters and Menomonee may have never known Jack as a stalwart of access and opportunity for students attending Black colleges. Many of us aren’t even aware that Jack was part of the reason why in 2016, private giving and contracts earned by HBCUs increased for a second straight year, posting a four-year high of $320 million. But we do know he was a living embodiment of the famous quote by Nelson Henderson: “The true meaning of life is to plant trees, under whose shade you do not expect to sit.”
While philanthropic anonymity is honorable, philanthropic leadership helps organizations like TMCF reach new supporters, encouraging new donor circles to give. Showcasing the faces and stories of those who give is an important tool in cultivating similar donors, encouraging a culture of giving around our campuses. This is a critical strategy that grows an organization’s base of support every year. For non-profit organizations, individual giving is the largest type of charitable gift – four times the amount as the next largest category in 2015, according to Giving USA.
Organizations like TMCF thrive due to the generosity of individuals who believe in our work and want to expand our impact, through monthly and annual donations, as well as the legacy gift. TMCF combines these individuals’ gifts with foundation grants and partnerships with major corporations and government agencies to provide the funds that allow us to transform lives.
TMCF member-schools like North Carolina Central University are experiencing record gains in gifts secured from younger donors. Texas Southern University recently raised more than $1M at its annual Maroon and Gray gala, an event which just in its second year which has cultivated new supporters for the university and has raised nearly $2M for student scholarships and institutional support.
Harry L. Williams is the president and CEO of the Thurgood Marshall College Fund.