SunTrust Banks, Inc. is taking its financial confidence message on the road with “onUp on Tour,” a pop-up, entertainment experience that inspires visitors to learn about finances through fun, interactive, sports-based activities.
The tour is visiting 45 cities and will visit Virginia Beach’s Pembroke Mall SunTrust at 4550 Virginia Beach Boulevard between 11 a.m. and 2 p.m. on Monday, September 11. SunTrust aims to get thousands of people at each location to join the onUp movement and take actions toward financial confidence with free tools, tips and resources.
“Our research shows that, across all income levels, people who are financially confident report being three times more satisfied with their lives,” said Susan Somersille Johnson, SunTrust chief marketing officer. “SunTrust is helping Americans gain control of their finances so they can enjoy the moments in life that matter.”
SunTrust launched the onUp movement last year, encouraging Americans to talk about money and take the steps needed to turn financial stress into financial confidence.
Building on the momentum of the movement, SunTrust partnered with the Atlanta Braves to launch SunTrust Park and The onUp Experience to engage millions of baseball fans with its message of financial confidence.
The onUp on Tour starts financial conversations in local communities using music, games, prizes and activities, including digital photo walls and interactive trivia quizzes, all designed to inspire people to take action.
“More than 2 million people have taken action since we launched the onUp movement,” said Charity Volman, South Hampton Roads market president at SunTrust Bank. “onUp on Tour will empower people to talk about money and point them in the right direction to become more confident with their finances.”